Digital Marketing Executive

About the role

We are looking for a performance‑driven Digital Marketing Executive to lead paid advertising, SEO and social media initiatives. The role combines strategic planning with hands‑on execution to boost brand visibility and generate qualified leads.

Key responsibilities

• Strategize, execute, and scale high‑performing Meta (Facebook/Instagram) and Google Ads campaigns for lead generation and brand growth.
• Manage end‑to‑end social media presence, curating, scheduling and optimizing content to build authority and engagement.
• Lead SEO activities, including keyword research, on‑page optimization and link‑building to improve organic rankings.
• Drive qualified traffic through integrated organic and paid funnels, applying growth hacks and audience insights.
• Conduct A/B testing on creatives, copy, targeting and landing pages to improve ROI and user experience.
• Monitor and analyse performance metrics using Google Analytics, Meta Business Suite, Tag Manager and other tools, turning data into actionable insights.
• Collaborate with content creators, designers and developers to produce high‑converting campaigns.
• Keep up‑to‑date with the latest platform updates, trends and digital innovations.

Required profile

• Graduate degree or equivalent in a related field.
• Minimum 2 years of experience in digital marketing or a similar role.
• Strong written and verbal communication abilities.
• Ability to create and schedule content using basic design tools.

Required skills

• Google Ads
• Meta (Facebook/Instagram) Ads
• SEO tools
• Google Analytics
• Google Tag Manager
• Canva (basic content creation)