Digital Marketing Executive

About the role

We are seeking a creative and proactive Digital Marketing Executive to lead our online presence. The role involves managing social media channels, creating compelling content, and executing paid campaigns to drive brand awareness and engagement.

Key responsibilities

• Create social media captions, blog posts, website copy, and ad texts.
• Plan, schedule, publish, and monitor content across all social platforms.
• Design, launch, and optimise Meta (Facebook & Instagram) advertising campaigns.
• Track campaign performance, generate basic reports, and suggest improvements.
• Collaborate with designers, video editors, developers, and influencers to produce marketing assets.
• Update website content using WordPress or other CMS tools.
• Generate creative ideas and AI‑assisted content using ChatGPT and Canva AI.

Required profile

• Strong written communication and content creation abilities.
• Proven experience with Meta Ads Manager.
• Good understanding of social media marketing principles.
• Basic knowledge of SEO best practices.
• Ability to coordinate multiple tasks, meet deadlines, and pay attention to detail.

Required skills

• Meta Ads Manager
• WordPress
• Other CMS platforms
• ChatGPT
• Canva AI
• Basic SEO