Digital Marketing & Automation Specialist

About the role

We are looking for a Digital Marketing & Automation Specialist to lead performance‑driven campaigns and build end‑to‑end automation workflows that support our sales and marketing funnels. The role combines hands‑on campaign management with the design of automated lead‑nurturing sequences across multiple channels.

Key responsibilities

• Plan, execute and optimise paid campaigns on Meta, Google and LinkedIn, focusing on lead generation, CPL, CAC and ROAS.
• Set up and manage marketing automation workflows for lead nurturing, customer communication and follow‑ups.
• Create and optimise landing pages, forms and conversion funnels to improve lead quality.
• Manage WhatsApp marketing and automation using platforms such as WATI.
• Run email marketing campaigns and automated sequences with tools like MailerLite.
• Integrate CRM, lead forms, WhatsApp, email and other platforms to build seamless automated processes.
• Track campaign and funnel performance through dashboards, UTMs, pixels and analytics tools.
• Conduct A/B testing of creatives, ad copy, landing pages, CTAs and communication sequences.
• Identify gaps in the marketing funnel and implement automation‑based solutions.
• Research and evaluate new AI and no‑code automation tools to increase efficiency.
• Prepare regular performance reports and share actionable insights with management.

Required skills

• Hands‑on experience with Meta Ads, Google Ads and LinkedIn Ads.
• Proficiency in marketing automation and CRM workflow design.
• Experience with WhatsApp automation platforms (e.g., WATI).
• Experience with email automation tools (e.g., MailerLite).
• Knowledge of landing page creation, conversion funnels and lead nurturing.
• Familiarity with GA4, Meta Pixel, conversion tracking and UTM parameters.
• Ability to work with AI tools and no‑code automation platforms.

What we offer

• Salary range ₹30,000 – ₹55,000 per month (in‑hand).
• On‑site work environment at East Patel Nagar, Delhi.
• Opportunity to work across digital marketing, automation, AI tools, funnels and lead generation.
• Growth potential in a rapidly expanding e‑commerce education ecosystem.