Digital Marketing and SEO Professional

About the role

The Digital Marketing and SEO Professional will join FIST Innovations in Trivandrum to design, launch and optimise multi‑channel online campaigns. The focus is on boosting brand visibility, generating qualified leads and supporting the company’s B2B technology and SaaS offerings.

Key responsibilities

• Plan and execute digital marketing campaigns across search, social, email and display channels.
• Conduct keyword research, on‑page and off‑page SEO, and perform technical SEO audits.
• Create SEO‑friendly content briefs and collaborate with designers and developers to optimise landing pages.
• Manage paid search and social advertising campaigns as needed.
• Monitor performance using analytics tools, prepare regular reports and recommend data‑driven improvements.

Required profile

• Relevant bachelor’s degree (Marketing, Communications, Business, IT) or equivalent experience.
• Strong understanding of SEO strategy, link‑building and conversion rate optimisation.
• Experience in B2B technology, SaaS or enterprise software marketing is a plus.
• Excellent written and verbal communication with the ability to present insights clearly.
• Proven ability to work collaboratively in cross‑functional teams and manage multiple campaigns.

Required skills

• Google Analytics
• Google Search Console
• Google Ads
• Meta Ads
• Basic CRM or marketing automation platforms