Digital Marketer

About the role

We are looking for a creative and driven Digital Marketer to join Wayfind Trip Pvt Ltd. In this role you will design, implement and optimise digital campaigns that boost brand awareness, drive traffic to our website and generate qualified leads for our travel services.

Key responsibilities

• Develop and execute digital marketing strategies to increase online traffic.
• Manage and maintain the company’s presence across all social media platforms.
• Plan, create and run email marketing campaigns.
• Monitor and analyse campaign performance using analytics tools.
• Collaborate with the design team to produce engaging graphics, videos and blog content.
• Optimise website content and landing pages for SEO and conduct keyword research.
• Manage PPC campaigns, including keyword bidding and ad copy creation.
• Report on key performance metrics and provide improvement recommendations.
• Stay updated on the latest digital marketing and SEO trends.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field.
• Proven experience in digital marketing.
• Strong understanding of online marketing concepts, strategies and best practices.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively within a team.
• Strong analytical and problem‑solving abilities.

Required skills

• SEO
• SEM
• PPC advertising
• Social media advertising
• Google Analytics
• Google Tag Manager
• Email marketing tools
• Marketing automation platforms