Campaign & Marketing Communications Manager

About the role

The Campaign & Marketing Communications Manager will lead the design and execution of multi‑channel marketing campaigns that drive brand awareness, lead generation, and footfall for Della’s ultra‑luxury townships, designer villas, and high‑end resort experiences in Lonavala.

Key responsibilities

• Conceptualise, plan and launch integrated campaigns across digital, print, OOH and BTL channels to generate villa sales, plot inquiries and resort visits.
• Develop and manage launch road‑maps, teaser programmes and activation events targeting HNIs and corporate investors.
• Build high‑converting marketing funnels to deliver quality inbound leads to the sales team.
• Coordinate premium on‑site events such as VIP walkthroughs, investor meets, influencer visits and brand collaborations.
• Oversee creation of on‑site collaterals, signage, brochures and experiential presentation materials.
• Manage creative, PR and performance‑marketing agencies, ensuring adherence to brand guidelines and timelines.
• Monitor campaign performance using CPA, conversion rates, reach and footfall metrics; produce regular ROI reports.
• Stay informed on competitor activity and luxury real‑estate/hospitality marketing trends to refine strategies.

Required profile

• Bachelor’s or Master’s degree in Marketing, Communications, Business Administration or a related field.
• 3‑7 years of proven experience in campaign management or marketing communications.
• Background in luxury real‑estate, premium townships or 5‑star hospitality/events is highly preferred.
• Strong aesthetic sensibility aligned with luxury brand positioning.
• Excellent project‑management ability to handle multiple high‑stakes deadlines.
• Effective negotiation, vendor management and stakeholder communication skills.

Required skills

What we offer

• Opportunity to shape marketing for a leading luxury real‑estate and hospitality brand.
• Dynamic, high‑visibility projects targeting affluent clientele.
• Collaborative environment with creative agencies and internal stakeholders.