Brand Marketing Manager

About the role

The Brand Marketing Manager will own end‑to‑end brand and advertiser‑facing campaigns for Inshorts and Public App. Reporting directly to the VP of Marketing & Strategy, you will translate ambiguous briefs into structured, high‑impact initiatives that shape brand perception and drive revenue.

Key responsibilities

• Convert business and brand priorities into clear campaign briefs, content plans and creative roadmaps.
• Lead brand campaigns and advertiser‑facing initiatives from concept through launch, managing timelines, stakeholder alignment and production.
• Partner with design, content and video teams to deliver high‑quality creative across formats and platforms.
• Develop brand videos and other creative productions, overseeing scripting, production and final output.
• Craft content that raises visibility among consumer and industry audiences.
• Strengthen positioning of Inshorts and Public App with brands, agencies and marketing leaders.
• Translate performance data, audience insights and platform capabilities into persuasive marketing stories.
• Produce advertiser‑facing assets such as decks, one‑pagers, website copy, mailers and LinkedIn posts.
• Ensure a consistent, high‑quality brand experience across all touchpoints and manage presence at industry events, partnerships and award programmes.

Required profile

• 4–6 years of experience in brand marketing, marketing communications or integrated campaigns at a consumer internet, media or digital‑first organization.
• Proven ability to work independently, structuring briefs and delivering results without hand‑holding.
• High standards for craft in design, language and detail.
• Sharp creative judgment with experience drafting video scripts, tightening copy and evaluating design quality.
• Comfort switching between B2B advertiser communications and consumer‑facing contexts.
• Strong project‑management discipline, capable of handling multiple parallel workstreams.

Required skills