Brand Manager – Northern Markets

About the role

The Times of India is seeking a Brand Manager to lead brand marketing initiatives across its Northern markets. You will be responsible for strengthening the TOI brand, driving circulation growth, and launching new monetisation projects.

Key responsibilities

• Create and execute quarterly and annual marketing plans aligned with brand and product objectives for Northern regions.
• Develop and launch strategic IPs, collaborating with ad‑sales teams to secure external sponsorship.
• Support circulation growth through consumer promotion activities.
• Implement insights‑driven initiatives for national projects to boost brand equity and audience engagement across platforms.
• Introduce a digital‑native perspective to brand strategies, leveraging AI tools for creative development.
• Partner with external agencies to design media plans and on‑ground activations.
• Conduct competitive tracking, data analysis, and generate MIS reports.

Required profile

• MBA from a Tier‑2 institute.
• 2‑4 years of hands‑on experience in brand management.
• Proven experience in brand communications, performance/growth marketing, and social storytelling.
• Strong data orientation and ability to work in fast‑changing, multi‑stakeholder environments.

Required skills

• AI tools for creative development
• Digital marketing platforms
• Data analysis and MIS reporting
• Cross‑media execution