Brand Manager

About the role

BeginBird is looking for a dynamic Brand Manager to become the voice and vibe of the brand across all digital platforms. You will lead content planning, influencer outreach and storytelling to shape how the world perceives our imaginative learning experiences for kids.

Key responsibilities

• Develop and execute a launch strategy for social media channels such as Instagram, LinkedIn and WhatsApp.
• Plan, create and shoot short‑form video reels, experimenting with trends and formats.
• Collaborate with designers, writers and educators to produce weekly and monthly content calendars.
• Maintain cohesive, engaging brand storytelling across all touch points.
• Identify, negotiate and manage influencer collaborations.
• Own the PR calendar and work with partners to secure media coverage.
• Lead creative direction for posts, campaigns and visual assets.
• Track performance metrics and use insights to continuously improve content.

Required profile

• At least 1 year of experience in brand, social media or content strategy.
• Comfortable appearing on camera for reels and brand content.
• Strong understanding of visual storytelling, content hooks and digital platforms.
• Experience with influencer marketing and public relations.
• Highly collaborative, self‑driven and eager to build a brand from the ground up.
• Bonus: experience with parenting, kids, D2C or lifestyle brands.

Required skills