Brand Executive - Premium Tea Innovations

About the role

The Brand Executive – Premium Tea Innovations will lead brand‑building activities for our tea portfolio within the Beverages business. This role blends sales, product innovation, and communications to drive growth in a dynamic category.

Key responsibilities

• Design and execute the marketing mix, including pricing, product proposition, packaging, and promotion.
• Lead a cross‑functional project team (R&D, supply chain, finance, CMI) to deliver innovation projects.
• Facilitate product sales across all distribution channels and drive direct‑to‑consumer (D2C) initiatives.
• Develop and manage communication strategies in partnership with CMI and creative agencies.
• Oversee end‑to‑end creation of assets such as TV, print, POSM, and digital materials, ensuring timely delivery.

Required profile

• Proven experience in brand building or business development within HUL or a similar FMCG environment.
• Track record of launching consumer‑relevant innovations and managing cross‑functional teams.
• Excellent written and verbal communication skills in English.
• Strong project‑management mindset with a bias for action and ownership.
• Willingness to travel up to 20% of the time based on project needs.

Required skills

What we offer

• Opportunity to work on high‑impact brand initiatives in a leading beverage portfolio.
• Exposure to cross‑functional collaboration across R&D, finance, supply chain, and marketing.