B2B Marketing Specialist – Gypsum Board Trading

About the role

We are seeking a results‑driven Marketing professional to boost brand visibility, dealer and distributor engagement, and lead generation for our gypsum board trading business. The role focuses on B2B trade marketing within the building‑materials sector, working closely with sales teams, dealers, contractors and architects.

Key responsibilities

• Develop and execute marketing strategies to promote gypsum board products to dealers, distributors, contractors, architects and interior designers.
• Identify new market segments and regional expansion opportunities.
• Plan and organise dealer/distributor meetings, product launches and trade exhibitions.
• Build and maintain relationships with architects, interior designers, contractors and builders to generate specification‑led demand.
• Create marketing collateral such as brochures, catalogues, price lists, digital content and product presentations.
• Manage social media channels, website content and digital campaigns (Google Ads, LinkedIn, Instagram) to generate leads.
• Coordinate with the sales team to convert leads into orders and track conversion metrics.
• Conduct competitor analysis and market research on pricing, new entrants and product trends.
• Oversee branding at dealer outlets, including signage, POS material and display units.
• Track and report on marketing ROI, campaign performance and market‑share data.
• Collaborate with suppliers/manufacturers on co‑branded initiatives and incentive schemes.
• Organise loyalty programmes for contractors/masons and influencer engagement schemes.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field (MBA preferred).
• 2–6 years of marketing experience, preferably in building‑materials, construction chemicals, tiles, plywood, paints or related trading/distribution.
• Strong understanding of B2B and channel/trade marketing.
• Experience working with dealer networks, architects and contractor ecosystems is a plus.
• Excellent communication, negotiation and relationship‑building abilities.
• Willingness to travel within the assigned territory.

Required skills

• Proficiency in MS Office.
• Experience with basic digital‑marketing tools and platforms (Google Ads, LinkedIn, Instagram).
• Familiarity with CRM software.

What we offer

• Competitive salary plus performance incentives.
• Travel allowance.
• Growth opportunities in a fast‑growing building‑materials trading business.