Associate Director - Account Management

About the role

Posterscope, part of dentsuaegis, is hiring an Associate Director for Account Management in Gurugram. The role covers client servicing and business development, experiential and event marketing, rural and retail marketing, and project and stakeholder management.

Key responsibilities

• Build and manage client relationships across FMCG, Retail, Consumer, Rural and Lifestyle sectors, turning client briefs into experiential, retail, rural and event-led solutions.
• Identify new business opportunities and contribute to pitching, proposals and revenue growth.
• Drive end-to-end client communication, aligning objectives, timelines, budgets and deliverables.
• Conceptualize and execute on-ground activations, brand experiences, events, launches and consumer engagement campaigns, working with vendors, production partners and internal teams.
• Plan and execute rural marketing initiatives and retail activations, including in-store experiences and trade engagement programs.
• Develop and implement SOPs and execution frameworks for consistency and scalability across markets.
• Collaborate with Creative, Strategy, Operations, Production, Analytics and Client Servicing teams, manage multiple projects and vendors, and track campaign performance with post-campaign reports.

Required profile

• 8-10 years of experience in client servicing, experiential marketing, events, activations, retail marketing or rural marketing.
• Strong understanding of on-ground activations, ATL and BTL experiential campaigns, events and retail marketing.
• Hands-on experience in rural markets, regional activations and consumer engagement programs is an added advantage.
• Willingness to travel extensively for on-ground activations and events.

Required skills

• Client management, business development and stakeholder management.
• Ability to develop campaign ideas and turn them into executable solutions.
• Communication, presentation, negotiation and project management skills.
• Ability to manage multiple stakeholders, vendors and projects in a fast-paced environment.