Assistant Sales Manager – Key Accounts (Goa)

About the role

The Assistant Sales Manager – Key Accounts will drive volume, net sales value and distribution growth for Suntory’s premium spirits portfolio across the Goa region. You will build strong relationships with top‑tier hotels, restaurants and clubs, ensuring our brands achieve optimal market presence and consumer engagement.

Key responsibilities

• Achieve monthly targets for volume, NSV and distribution within the assigned territory.
• Develop and execute distribution and activation plans for luxury accounts, focusing on hotels, restaurants and clubs.
• Maintain one‑on‑one relationships with corporate leadership of hotel chains and regional hotel general managers/F&B directors.
• Facilitate blend‑engagement sessions for bar staff and key hotel personnel.
• Design distribution strategies to ensure the right assortment is available at priority accounts.
• Collaborate with key customers to align commercial priorities and joint business opportunities.
• Monitor receivables, enforce credit controls and ensure timely payment collection.
• Process customer claims and coordinate with sales executives to meet defined timelines.
• Maintain healthy inventory levels, drive promotional activities and track effectiveness of consumer promotions.
• Prepare sales operational reports, compare results against targets and advise management on visibility, distribution expansion and efficiency programs.
• Identify competitive threats and propose tactical initiatives based on market intelligence.
• Resolve customer service issues and escalate matters when necessary.

Required profile

• Graduate or MBA in Marketing, Business, Engineering or a related field.
• Minimum 8 years of experience in spirits & beverages sales or FMCG, with a focus on on‑premise/HORECA key accounts.
• Experience in customer marketing or commercial effectiveness, including budget management and financial analysis.
• Proven ability to build and sustain relationships with senior hospitality stakeholders.

Required skills