Assistant Professor – Digital Marketing

About the role

MIT College of Management & Computer Applications is seeking an enthusiastic Assistant Professor to lead Digital Marketing education for undergraduate and postgraduate programmes. The role involves delivering cutting‑edge lectures, supervising research and fostering industry collaborations.

Key responsibilities

• Teach courses covering SEO, SEM, Social Media Marketing, Content Strategy, Marketing Analytics and E‑commerce Management.
• Design and run practical labs using Google Ads, Meta Business Manager, Google Analytics 4 and CRM tools.
• Continuously update curricula to incorporate emerging trends such as generative AI and programmatic advertising.
• Mentor students on digital portfolios, capstone projects and placement preparation.
• Publish research in UGC‑CARE, Scopus or Web of Science indexed journals.
• Develop industry linkages for guest lectures, live consulting projects and corporate training.

Required profile

• Master’s degree (MBA/PGDM) in Marketing or Digital Marketing with minimum 55% marks.
• Ph.D. candidates preferred.
• UGC‑NET / SET qualification as applicable.
• 2‑5 years of teaching or relevant corporate/agency experience in digital marketing.

Required skills

• Hands‑on expertise in SEO, SEM, PPC, Meta Ads, Email Marketing, Content Marketing.
• Proficiency with Google Ads, Meta Business Manager, Google Analytics 4 and CRM platforms.
• Strong verbal and written communication and presentation abilities.