Assistant Manager – Sales (Construction Equipment)

About the role

The Assistant Manager – Sales will act as a primary point of contact for customers, providing both pre‑sales and after‑sales support for L&T and Komatsu construction equipment. You will manage the full sales cycle, develop new business, and nurture long‑term relationships to drive equipment sales in the designated region.

Key responsibilities

• Identify potential sales leads and maximize customer potential in the assigned territory.
• Develop and maintain long‑term relationships with customers, interpreting their requirements.
• Persuade clients that L&T/Komatsu products meet their quality, price, and delivery needs.
• Negotiate contract terms to satisfy both client and company requirements.
• Engage with existing and competitor customers, financiers, and dealers to finalize sales as per SOPs.
• Guide dealer sales engineers on product finalisation and support.
• Collect machine performance reports and customer testimonials regularly.
• Achieve quarterly equipment sales targets.
• Coordinate sales, service, parts, and training activities for key customers.

Required profile

• B.Tech or Diploma in Mechanical Engineering.
• 8–12 years of experience selling construction equipment such as excavators, compactors, loaders, etc.
• Strong technical knowledge of L&T and Komatsu construction equipment.
• Excellent communication skills in English, Hindi, and regional language.
• Proven ability to build and maintain long‑lasting stakeholder relationships.

Required skills

• Technical knowledge of L&T and Komatsu construction equipment.