Assistant Manager – Ad Sales

About the role

Sony Pictures Networks India is seeking a high‑performing Assistant Manager – Ad Sales to drive advertising revenue across its television channels. The role will develop and manage relationships with advertisers and media agencies, identify new business opportunities, and maximise revenue through ad sales, sponsorships and impact properties.

Key responsibilities

• Contribute to annual sales planning for the West region by providing market insights, revenue forecasts and identifying monetisation opportunities in the content calendar.
• Drive advertising revenue by selling FCT, sponsorships and impact properties, achieving monthly, quarterly and annual targets while improving yield and wallet share.
• Build and nurture strong relationships with media agencies and advertisers, acquire new clients and increase share of wallet through cross‑selling and upselling.
• Collaborate with Channel Marketing, Programming, Revenue Strategy and Sales Planning teams to optimise inventory utilisation and ensure seamless campaign execution.
• Support the Group Head in closing large‑value deals, monitor collections with Finance and ensure high client satisfaction.

Required profile

• Post‑Graduate Diploma in Management (or equivalent), preferably in Marketing, Sales or Business Administration.
• 3‑6 years of experience in TV/Media ad sales with a proven track record of meeting or exceeding sales targets.
• Strong relationships with leading media agencies and advertisers and solid understanding of the broadcast advertising ecosystem, BARC viewership metrics and revenue planning.
• Behavioural competencies such as commercial acumen, relationship building, influential communication, execution excellence and result orientation.