Area Sales Officer

About the role

The Area Sales Officer will drive secondary sales and merchandising across the assigned territory, building strong, long‑term relationships with retailers and channel partners. You will be responsible for expanding the outlet network, launching new products, and ensuring consistent sales performance.

Key responsibilities

• Cover all relevant retail and wholesale outlets within the designated area.
• Achieve monthly primary and secondary sales targets (POB).
• Open new retail outlets and launch new products.
• Manage outlet performance to increase sales and revenue.
• Convert primary order bookings (POB) into secondary sales through DMS execution where applicable.
• Provide daily mobile reporting of attendance and sales.
• Ensure repeat and frequent orders from outlets.
• Oversee merchandising, store branding, and visual presentation.
• Develop and maintain strong relationships with channel partners.

Required profile

• Proven experience in secondary sales, merchandising, or field sales.
• Ability to build and sustain long‑term relationships with retailers.
• Strong communication and organizational skills.
• Result‑oriented mindset with a focus on achieving sales targets.

Required skills