Area Sales Manager – Power Tools (Jorhat Region)

About the role

Bosch Group is seeking an experienced Area Sales Manager to lead the Power Tools business in the Jorhat region. You will be responsible for driving sales growth, managing dealer networks, and ensuring optimal market coverage for Blue tools, MT & HG product lines.

Key responsibilities

• Develop, maintain and grow relationships with direct dealers and sub‑dealers across the assigned territory.
• Manage the dealer network, providing service, support and systematic follow‑up to convert prospects into active partners.
• Enhance the performance of existing channel partners and launch new initiatives such as product launches and cordless solutions.
• Optimize turnover and gross margin through strategic product‑mix decisions.
• Support dealers via the B2B portal and leverage digital tools to improve business results.
• Implement central marketing activities and collaborate closely with user and retail marketing teams.
• Gather competitive intelligence and market trends to inform sales strategies.
• Identify opportunities to expand product placement in primary and secondary channels.

Required profile

• Engineer or MBA degree.
• Minimum 4‑5 years of experience in trade (dealer/distributor) sales.
• Strong understanding of market dynamics and related product categories.
• Working knowledge of distribution business models.
• Excellent communication skills and fluency in the local language as required.
• Proven negotiation abilities.

Required skills