Area Sales Manager

About the role

The Area Sales Manager will lead sales and business growth for a designated city or branch, working closely with the Regional Head of Sales. The role focuses on achieving targets, ensuring compliance with sales processes, and collaborating with Risk, Operations, and Sales Governance teams to maintain portfolio health.

Key responsibilities

• Plan and execute area sales strategies to meet or exceed set targets.
• Collaborate with Risk counterparts for joint approval decisions as per the approval matrix.
• Work with Risk, Operations, and Sales Governance teams to ensure portfolio health and compliance.
• Identify and address under‑performance, implement process improvements, and capitalize on channel optimization opportunities.
• Handle complex or exceptional cases, providing guidance and support to team members.
• Drive cross‑selling of ABHFL and ABFSG products/solutions in line with regional plans and client needs.

Required profile

• Proven experience in managing sales teams and achieving revenue targets.
• Strong understanding of housing finance products and related financial services.
• Ability to work collaboratively with risk, operations, and governance functions.
• Analytical mindset to identify bottlenecks and implement corrective actions.
• Excellent communication and leadership skills to mentor and support team members.

Required skills