Sales Manager PU – Footwear, Sports & Leisure

About the role

BASF is seeking a Sales Manager for Polyurethane (PU) solutions dedicated to the Footwear, Sports & Leisure segment. The role focuses on driving sales and market development for Performance Materials in India, aligning with regional and global strategies.

Key responsibilities

• Implement PU systems for Footwear, Sports & Leisure customers across India.
• Develop and execute marketing strategies for new business development.
• Initiate, grow, and maintain relationships with existing and potential customers.
• Execute sales plans, provide input for account plans, and update them regularly.
• Implement pricing strategies according to regional guidelines and provide market intelligence.
• Collaborate closely with Global Key Account Managers (GKAMs) and cross‑functional teams such as technical service, supply chain, and marketing.
• Deliver accurate sales forecasts and support new product development and customization.

Required profile

• Proven experience in sales of performance materials or chemicals, preferably within the footwear and sports sectors.
• Strong understanding of customer needs, industry drivers, and value creation.
• Ability to formulate and implement segment, application, product, and customer strategies.
• Excellent collaboration skills with internal and external stakeholders.

Required skills