Direct Marketing Manager – CRM (Kolkata)

About the role

The Direct Marketing Manager – CRM will design, launch and oversee all direct marketing initiatives for our brand in Kolkata. You will be responsible for targeting audiences, ensuring consistent branding, and measuring campaign effectiveness.

Key responsibilities

• Design and manage end‑to‑end direct marketing campaigns across email, telemarketing and direct mail.
• Identify target audiences and develop strategies to reach them effectively.
• Analyze campaign performance, calculate ROI and present detailed reports to senior management.
• Collaborate with sales, design and content teams to optimise each campaign.
• Maintain marketing databases, customer data and mailing lists.
• Work with external agencies and vendors to execute promotional events.
• Ensure all activities comply with legal and ethical standards.
• Manage the budget allocated to direct marketing initiatives.

Required profile

• Proven experience in planning and executing direct marketing campaigns.
• Strong analytical skills to assess performance and ROI.
• Ability to work cross‑functionally with sales, design and content teams.
• Familiarity with managing marketing databases and mailing lists.
• Knowledge of legal and ethical standards governing direct marketing.

Required skills