Lead Associate - Category Management

About the role

The Lead Associate – Category Management will act as the primary liaison between fashion brands and Myntra, driving growth through strategic partnership, assortment planning and performance optimisation.

Key responsibilities

• Build and maintain strong relationships with international fashion brands to ensure mutual growth.
• Identify assortment gaps, seasonal opportunities and consumer trends to drive revenue growth.
• Develop and execute joint business plans (JBP) with key brands each season.
• Curate relevant assortments by category, price point and style, ensuring timely onboarding of collections.
• Monitor stock availability, coordinate with supply‑chain teams and prevent stock‑outs or overstocking.
• Collaborate with marketing to drive visibility through campaigns, banners, influencer collaborations and exclusive launches.
• Track metrics such as GMV, sell‑through, ASP and returns, providing actionable insights.
• Stay updated on fashion trends and competitor launches, advising brands on styles, colours and pricing.
• Lead negotiations on margins, commissions, return policies and promotional support.
• Resolve operational, cataloguing or payment issues and act as the escalation point.

Required profile

• Proven experience in brand relationship management and category or assortment planning.
• Strong analytical mindset with ability to interpret sales data and market trends.
• Excellent negotiation and commercial alignment skills.
• Ability to coordinate cross‑functional teams including supply‑chain, marketing and merchandising.
• Problem‑solving orientation with a focus on timely issue resolution.

Required skills