Customer Relationship Officer – Banking Branch

About the role

The Customer Relationship Officer (CRO) will manage banking relationships for around 650 families within a designated branch area. The role focuses on acquiring new group lending customers, cross‑selling savings and deposit products, and providing prompt service for all banking queries.

Key responsibilities

• Acquire new customers for Group Lending (GL) and service existing GL accounts.
• Upsell loans and deposit products to eligible family members and referrals.
• Onboard Savings Accounts, Fixed Deposits, Recurring Deposits and other deposit products.
• Generate quality leads for third‑party products offered by the bank.
• Ensure timely loan disbursement for repeat and top‑up customers.
• Maintain compliance with all processes, circulars and KYC norms.
• Conduct surveys and projection meetings for group formation.
• Provide accurate information on insurance products and assist with claim settlements.

Required profile

• Strong customer‑service orientation with the ability to build trust.
• Good understanding of group and individual loan products.
• Ability to meet sales targets for GL, deposits and insurance.
• Excellent communication skills and professional demeanor.
• Attention to detail in documentation and KYC compliance.

Required skills

• Knowledge of KYC regulations and banking documentation.
• Basic proficiency in loan application processing.
• Familiarity with group training and customer onboarding procedures.