SEO Specialist – E‑commerce & Marketplace

About the role

We are looking for an SEO Specialist to lead search‑engine optimisation for our e‑commerce platforms, including the URBAN and Inbase brands. You will shape keyword strategies, improve on‑page and technical SEO, and support marketplace listings on Amazon, Flipkart and Blinkit.

Key responsibilities

• Own SEO for gourban.in – develop keyword strategy, on‑page optimisation, technical SEO and maintain site health.
• Optimise product and category pages for every new launch.
• Conduct marketplace keyword research for Amazon, Flipkart and Blinkit listings in collaboration with the e‑commerce team.
• Plan and brief SEO‑focused content such as blogs, buying guides and FAQ pages.
• Track rankings, organic traffic and conversions; produce monthly performance reports.
• Manage SEO for the Inbase website and product catalogue, including keyword mapping for marketplace listings.
• Perform competitor SEO benchmarking in the mobile accessories category.

Required profile

• 3–5 years of hands‑on SEO experience, preferably with D2C or e‑commerce brands.
• Strong written English for content briefs and analytical reports.

Required skills

• Google Search Console
• GA4 (Google Analytics 4)
• Ahrefs or SEMrush
• Marketplace keyword research (Amazon, Flipkart)
• Technical SEO fundamentals – site speed, indexing, schema markup