SEO Specialist – Automotive Industry

About the role

BMW KUN Exclusive is building an elite in‑house media team to drive digital storytelling for its luxury automotive brand. We are looking for a data‑driven SEO Specialist to boost our organic visibility, attract qualified traffic, and improve search rankings for our dealership, models, and services.

Key responsibilities

• Conduct comprehensive keyword research aligned with automobile trends and consumer behavior.
• Execute on‑page and off‑page SEO tactics, including meta tags, internal linking, image optimization, and technical audits.
• Collaborate with content and media teams to develop high‑value automotive content strategies.
• Monitor and report website performance using Google Analytics, Search Console, SEMrush, Ahrefs, and similar tools.
• Optimize local SEO for dealership outlets to capture “near me” searches.
• Work with web developers to ensure proper site structure, fast load speed, mobile friendliness, and schema implementation.
• Stay current with SEO trends, Google algorithm updates, and industry shifts.
• Implement backlink strategies to increase domain authority and referral traffic.
• Coordinate with paid media teams to align SEO and SEM efforts.
• Provide recommendations for UX and CRO improvements.

Required profile

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of experience as an SEO Specialist, preferably in automotive or retail.
• Strong analytical and problem‑solving abilities.
• Excellent written and verbal communication skills.

Required skills

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Moz
• WordPress
• Shopify
• Custom dealership CMS platforms
• Technical SEO, schema markup, site speed optimization, crawlability, indexation