Marketing Executive

About the role

AyurAI is seeking a results‑driven Marketing Executive to lead brand awareness, lead generation, and customer acquisition for its clinics, products, and digital health solutions across India.

Key responsibilities

• Plan and execute integrated marketing campaigns for clinics, products, and wellness programs.
• Manage and optimise paid media on Google Ads, Meta Ads, and LinkedIn Ads.
• Oversee SEO, social‑media, and content strategies to boost visibility nationwide.
• Track performance using GA4, Google Business Profile and Search Console, improving local search and traffic.
• Monitor and optimise key metrics such as CPL, CAC, conversion rates and ROI.
• Collaborate with clinical, product, sales, creative and content teams to deliver campaigns.

Required profile

• 3+ years of hands‑on experience in digital/performance marketing.
• Strong analytical, communication and campaign‑management abilities.
• Experience in healthcare, Ayurveda or health‑tech is a plus.

Required skills

• SEO
• Social Media Marketing (SMM)
• Google Ads
• Meta Ads
• LinkedIn Ads
• Google Analytics (GA4)
• Google Business Profile (GMB)
• Google Search Console (GSC)
• Lead generation
• Conversion optimisation