Digital Marketing Specialist – SEO & Performance Expert

About the role

We are seeking a results‑driven Digital Marketing Specialist who will design and execute performance‑focused campaigns, combining paid media expertise with advanced SEO to generate high‑quality leads and measurable ROI for our clients.

Key responsibilities

• Develop and implement performance‑driven digital marketing strategies across Google Ads, Meta Ads and lead‑generation campaigns.
• Conduct comprehensive SEO audits, keyword research and competitor analysis to boost organic visibility.
• Analyze campaign metrics such as CPL, CPA, ROAS and overall ROI, optimizing for lower acquisition costs.
• Prepare monthly performance reports with actionable insights for multiple client accounts.
• Manage and optimize campaigns to improve conversion rates and drive qualified leads.

Required profile

• 3–6 years of relevant digital marketing experience, preferably in an agency setting.
• Proven track record of delivering ROI‑focused campaigns and generating quality leads.

Required skills

• Advanced SEO (On‑Page, Off‑Page & Technical).
• Google Ads and Meta Ads management.
• Google Analytics 4 and Search Console.
• Lead generation and conversion optimization.
• Experience with SEO and marketing analytics tools.