Digital Marketing Specialist

About the role

Signature Software Lab is seeking a full‑time Digital Marketing Specialist to strengthen its online presence. Based on‑site in Malappuram, you will design and execute digital campaigns that align with the company’s growth objectives.

Key responsibilities

• Develop and manage comprehensive digital marketing strategies.
• Plan, launch, and monitor social media campaigns across platforms.
• Analyse website traffic and campaign performance using web analytics tools.
• Collaborate with internal teams and stakeholders to ensure consistent brand messaging.
• Provide actionable insights based on data to optimise marketing spend.

Required profile

• Bachelor’s degree in Marketing, Communication, or a related field.
• Proactive attitude with strong problem‑solving abilities.
• Excellent written and verbal communication skills.
• Ability to work effectively in an on‑site team environment.

Required skills

• Digital Marketing and online campaign management.
• Social Media Marketing.
• Web Analytics and data interpretation.
• Knowledge of SEO and SEM best practices (a plus).