Deputy Brand Manager – Category Growth & Activation

About the role

The Deputy Brand Manager will support the Category Manager in driving growth for a portfolio of beauty brands. This role combines strategic brand planning, merchandising, and marketing activation to enhance market presence and sales performance.

Key responsibilities

• Develop and execute end‑to‑end brand strategies, merchandising plans and marketing activations.
• Build brand growth strategies and align them with MBQ, purchase orders and inventory management.
• Track opportunity loss, availability and net working capital at store and SKU level.
• Optimize assortment, rationalise SKUs and manage franchise‑level data.
• Maintain relationships with brand partners and manage a dedicated brand portfolio.
• Plan and coordinate brand‑led events and collaborations with the marketing team, including Shoppers Stop P0 events.

Required profile

• 4‑5 years of experience in category management, buying or analytics.
• Background in the beauty sector is preferred.
• Strong communication, ownership, analytical and negotiation abilities.
• Good understanding of the beauty business landscape.

Required skills

• Advanced Excel for data analysis.