Deputy Manager – Digital Marketing (Fashion & Premium Retail)

About the role

We are looking for a Deputy Manager – Digital Marketing to lead the premiumisation journey for a leading fashion retailer. The role combines strategic brand storytelling with hands‑on execution across social platforms and influencer programmes.

Key responsibilities

• Develop and execute social media and brand strategies that reinforce a premium image and boost customer engagement.
• Manage end‑to‑end influencer marketing, including scouting, vetting, onboarding, brief creation, KPI definition and post‑campaign analysis.
• Oversee relationships with digital, creative and influencer agencies, ensuring alignment with brand objectives.
• Collaborate daily with the ads agency to run campaigns on Meta Ads Manager and YouTube, optimizing formats and performance.

Required profile

• Proven track record in social media channel optimisation within fashion or premium retail.
• Experience managing influencer agencies from negotiation to performance reporting.
• Strong aesthetic sense for premium fashion and up‑to‑date knowledge of industry trends.

Required skills

• Meta Influencer Marketplace
• YouTube Studio / Creator Marketplace
• Meta Ads Manager
• YouTube ad campaign formats