Assistant Manager – Customer Lifecycle Management

About the role

We are seeking an Assistant Manager – Customer Lifecycle Management (CLM) to lead multi‑channel marketing initiatives for ZEE5. In this hands‑on position you will plan, execute, optimise and analyse campaigns that drive engagement, retention and customer lifetime value across the platform.

Key responsibilities

• Create and manage channel marketing campaigns for ZEE5.
• Execute campaigns independently and proactively optimise them based on performance data.
• Ensure campaigns are delivered to the target groups defined by the CLM team.
• Track campaign efficiency, measure Customer Lifetime Value (CLV) and implement learnings.
• Work cross‑functionally to guarantee end‑to‑end campaign execution.
• Monitor delivery, performance and margins to meet targets.
• Analyse key variables and provide optimisation recommendations.
• Conduct post‑campaign analysis and share actionable insights.
• Manage multiple campaigns simultaneously with strong organisational skills.
• Prepare and present weekly, monthly and quarterly reports with insights.

Required profile

• Strong passion for understanding user behaviour and ZEE5’s content ecosystem.
• Basic knowledge of CLM/CRM concepts.
• Excellent verbal and written communication skills.
• Ability to work both independently and collaboratively.
• Detail‑oriented, proactive and driven attitude.
• Tier‑1 or Tier‑2 college background preferred.

Required skills

• CleverTap
• Zoho CRM
• Mixpanel (optional)
• Advanced Microsoft Excel