Area Sales Manager – Power Tools (Chennai)

About the role

Bosch Group is seeking an Area Sales Manager for its Power Tools portfolio in Chennai. You will be responsible for driving sales growth through direct dealers and sub‑dealers, managing the channel, and introducing new products to the market.

Key responsibilities

• Develop, maintain and grow sales in the assigned territory for Power Tools, including MT & OG.
• Manage a network of direct dealers and sub‑dealers, planning visits and conversion strategies.
• Identify opportunities for new dealer appointments and secondary channel activation.
• Own turnover and margin targets, optimizing product mix.
• Introduce new products across primary and secondary channels.
• Execute central marketing campaigns, dealer meets, user road‑shows and other retail activities.
• Utilise digital tools to improve business results.
• Monitor competitor activities and market trends.
• Collaborate with marketing, business units, operations and after‑sales to create opportunities.

Required profile

• Engineering degree; MBA preferred.
• Strong knowledge of the Power Tools market.
• Proven competence in channel sales.
• Pro‑active, entrepreneurial mindset.
• Excellent communication skills across all hierarchy levels.
• Understanding of the PT market for the assigned area.

Required skills