State Head – Wires & Cables (Power Division)

About the role

The State Head for Wires & Cables will lead the Power Division’s entry into a new market segment across a designated Indian state. Reporting to the Joint Business Head, this senior position carries full P&L responsibility and will build the sales engine from scratch, leveraging Sturlite’s existing lighting dealer network.

Key responsibilities

• Own the state‑level profit and loss for the Wires & Cables portfolio.
• Develop and execute a go‑to‑market strategy for new power products, targeting distributors and retailers.
• Lead a team of 46 Area Sales Managers and 1,828 Territory Sales Executives, providing coaching and performance management.
• Drive sales targets, market share growth, and brand positioning against competitors such as Polycab, Finolex, KEI, and RR Kabel.
• Travel 12‑15 days per month across the state to engage key accounts and monitor field activities.

Required profile

• Senior management experience in electrical or industrial product sales.
• Proven track record of managing large sales teams and delivering P&L results.
• Deep understanding of the Indian wires, cables, and switchgear market.
• Willingness to travel extensively within the assigned territory.

Required skills