Social Media Manager – Jewelry Brand

About the role

Vogue Jewellers is seeking a creative Social Media Manager to shape and amplify its digital presence. Based in Kolkata, you will lead the planning, creation, and publishing of content that showcases the brand’s designer jewelry collections and storytelling.

Key responsibilities

• Develop and maintain the social media calendar across all platforms.
• Ideate, plan, and execute marketing and sales campaigns.
• Monitor performance metrics, respond to comments and messages, and engage the online community.
• Collaborate with marketing and sales teams on product launches, promotions, and events.
• Stay updated on industry trends and emerging social media features.
• Manage website cataloguing and ensure product visibility.

Required profile

• Strong background in Social Media Marketing and Social Media Optimization (SMO).
• Proven experience creating and managing brand pages and campaigns.
• Bachelor’s degree in Marketing, Communications, Media, or related field, or equivalent practical experience.
• Ability to work on‑site in Kolkata, handle multiple tasks, and meet tight deadlines.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Content Strategy and Copywriting
• Generative AI image generation (e.g., Gemini Pro, Runway ML)
• AI‑based media creation tools (Canva)
• Social media analytics tools
• Basic paid social advertising (Meta Ads, Google Ads)