Social Media Manager

About the role

We are looking for a dynamic Social Media Manager to lead the digital presence of MARS Cosmetics across Instagram, YouTube and emerging platforms. You will shape the brand’s visual language, tone of voice and content system from the ground up, driving engagement and growth for a leading beauty brand.

Key responsibilities

• Build and expand our social footprint on Instagram, YouTube and new platforms.
• Define and implement the brand’s visual style, tone and content workflows.
• Produce weekly content including reels, carousels, behind-the-scenes, tutorials and trend-driven formats.
• Identify and act on beauty and culture trends early to keep the brand ahead of the curve.
• Lead end-to-end content creation: concept, shoot, edit and publish.
• Collaborate with product, marketing and influencer teams on launch campaigns, product videos and photoshoots.
• Manage community interactions – DMs, comments and replies – to foster authentic relationships.

Required profile

• 6-7 years of experience building social media for consumer brands, preferably in beauty, fashion or lifestyle.
• Demonstrated success growing an account from zero to significant scale with measurable results.
• Strong aesthetic judgment and ability to create premium visual content.
• Hands-on experience shooting and editing video content.
• Comfortable appearing on-camera when needed.
• Deep understanding of Instagram and YouTube content dynamics and hook-driven storytelling.
• Proactive mindset – you create briefs and drive execution without waiting for direction.

Required skills

• CapCut video editing
• Adobe Premiere video editing