Social Media Manager

About the role

We are looking for a creative, culturally tuned‑in Social Media Manager to own Meolaa’s online presence. You will be the voice of our brands, building communities, driving engagement and turning scroll‑stoppers into brand believers. This role goes beyond scheduling – it requires a deep sense of what makes content travel and how to build an audience that truly cares.

Key responsibilities

• Own the content calendar across Instagram, YouTube, Pinterest and emerging platforms.
• Brief and collaborate with designers, videographers and influencers to produce thumb‑stopping content.
• Write sharp, on‑brand copy for posts, reels, stories and campaigns.
• Develop platform‑native content strategies and stay ahead of trends, formats and cultural moments.
• Manage community interactions – respond to comments, DMs and mentions in the brand’s voice.
• Identify and engage brand advocates, micro‑influencers and UGC creators.
• Lead social execution for product launches, festive campaigns and brand moments.
• Coordinate influencer collaborations from outreach to content sign‑off.
• Own social commerce initiatives such as shoppable content and live commerce.
• Maintain dashboards for reach, engagement, follower growth and content performance; report insights weekly and monthly.
• Track competitor activity and surface opportunities or risks.

Required profile

• 3–6 years of experience in social media management, preferably for a D2C or consumer brand.
• Deep understanding of Instagram, YouTube and emerging platforms.
• Strong copywriting ability and a creative eye for visual content.
• Culturally aware, trend‑savvy and able to anticipate relevance.
• Data‑literate with the ability to interpret reach, impressions and engagement metrics.
• Prior experience in beauty, fragrance, lifestyle or personal care is a strong plus.
• High ownership, fast‑moving and low‑ego attitude.

Required skills

What we offer

• Ownership of the social presence for a growing portfolio of consumer brands.
• Close collaboration with Brand Heads and Founders on campaign strategy.
• Real creative freedom to propose and execute ideas.
• Competitive compensation with growth potential as the brands scale.