Social Media Manager – Health & Wellness D2C Brand

About the role

We are seeking a dynamic Social Media Manager to lead the digital presence of HK Vitals, a premium D2C health and wellness brand under HealthKart. You will shape and execute social strategies that amplify our brand story and drive engagement across multiple platforms.

Key responsibilities

• Develop and execute end‑to‑end social media strategies on Instagram, Facebook, LinkedIn, YouTube and other channels.
• Create engaging content independently, including carousel posts, captions and short‑form video/reel scripts.
• Plan and manage content calendars aligned with brand campaigns, product launches and business goals.
• Drive ROI‑focused social campaigns, monitor performance and provide insights using key metrics.
• Collaborate with internal teams, agencies and influencers to deliver impactful marketing initiatives.

Required profile

• Minimum 3 years of experience managing social media for a D2C brand or a digital/creative agency.
• Strong content writing ability with a knack for crafting compelling copy and video scripts.
• Genuine interest in health, fitness and wellness, combined with a creative, data‑driven mindset.

Required skills

• Hands‑on experience with Meta Business Manager.
• Proficiency in Google Analytics and other social media analytics tools.

What we offer

• Opportunity to shape social media campaigns for a fast‑growing D2C health brand.
• Collaborative, creative and performance‑driven work environment.
• Clear pathways for professional growth and development.