SEO Specialist – On‑site in Kochi

About the role

We are looking for an on‑site SEO Specialist to drive organic growth for Lyra Salon Pvt Ltd and its newly launched brand Herline Globals Pvt Ltd. You will work closely with the marketing and content teams to improve visibility, traffic, and lead generation for our beauty and women’s hygiene services.

Key responsibilities

• Conduct keyword research to identify high‑value search terms and guide content strategy.
• Perform technical and on‑page SEO audits, including site structure, metadata, and content optimization.
• Implement white‑hat link‑building campaigns and manage outreach efforts.
• Monitor performance using Google Analytics, Google Search Console, and other analytics tools.
• Produce regular performance reports with actionable insights for stakeholders.
• Stay updated on algorithm changes and industry best practices to continuously refine SEO tactics.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, IT or related field, or equivalent practical experience.
• Minimum 2 years of hands‑on SEO experience, preferably for service‑based or beauty/wellness brands.
• Strong analytical and problem‑solving abilities.
• Excellent written and verbal communication skills in English and Malayalam.

Required skills

• Keyword research
• SEO audits (technical & on‑page)
• Link building (white‑hat)
• Google Analytics
• Google Search Console
• WordPress or similar CMS
• Basic HTML & CSS

What we offer

• Competitive salary range INR 25,000 – 35,000 (based on experience)
• Full‑time, on‑site position in Maradu, Kochi
• Opportunity to work with a growing beauty and women’s hygiene brand