SEO Specialist – Local Hotel SEO (Noida)

About the role

Lamrin Hotels & Resorts is seeking an experienced SEO Specialist to boost the online visibility of its hotel portfolio across India. The role focuses on local search optimisation to drive organic bookings, phone calls and enquiries through Google Search and Maps.

Key responsibilities

• Plan and execute Local SEO strategies for hotel properties and the brand website.
• Optimize and manage Google Business Profiles for all hotel locations.
• Improve rankings for high‑intent hotel keywords such as "hotel in Goa" or "resort in Palampur".
• Conduct local keyword research and competitor analysis.
• Perform SEO audits and implement technical, on‑page, and content improvements.
• Optimize titles, meta descriptions, internal linking, schema markup, and location pages.
• Build high‑quality local citations and relevant backlinks.
• Monitor rankings, traffic, calls, direction requests, and booking‑related metrics using Google Analytics, Search Console, Ahrefs, SEMrush and related tools.
• Collaborate with content, design, and marketing teams to support campaigns and seasonal promotions.
• Track Google algorithm updates and recommend improvements to maintain and enhance local visibility.

Required profile

• 3–5 years of hands‑on SEO experience with a strong focus on Local SEO for hotels, resorts or hospitality brands.
• Proven track record of improving rankings on Google Search and Google Maps.
• Demonstrated success in generating organic hotel bookings, calls and enquiries through local SEO.
• Strong knowledge of Google Business Profile optimisation, local citations, reviews management and local ranking factors.
• Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush or similar.
• Familiarity with WordPress or other CMS platforms and basic HTML/CSS.
• Excellent analytical abilities and attention to detail.

Required skills

• Google Business Profile optimisation
• Keyword research and on‑page SEO
• SEO audits and technical SEO
• Google Analytics
• Google Search Console
• Ahrefs
• SEMrush
• WordPress
• HTML
• CSS

What we offer

• Competitive salary (₹30,000‑₹35,000 per month)
• Full‑time, on‑site position in Noida