SEO Specialist and Content Writer

About the role

Shipturtle is seeking a growth‑focused SEO Specialist and Content Writer to drive organic traffic that translates into qualified leads, demos, and revenue. This role blends keyword research, content strategy, technical SEO, and conversion optimisation to power our multi‑vendor marketplace platform.

Key responsibilities

• Identify high‑intent keyword opportunities that generate qualified leads and demo bookings.
• Create and optimise landing pages, comparison pages, use‑case pages, solution pages, and educational content.
• Improve rankings, click‑through rates, engagement metrics, and conversion rates across existing content.
• Conduct technical SEO audits and work with developers to resolve issues.
• Analyse search behaviour, customer journeys, and content performance to uncover growth opportunities.
• Build scalable content frameworks, topic clusters, and organic acquisition strategies.
• Support customer marketplaces with SEO recommendations, audits, and growth insights.
• Convert successful experiments into case studies, playbooks, and repeatable processes.
• Track and report on traffic, demos, pipeline contribution, and customer acquisition metrics.

Required profile

• 2–5 years of experience in SEO, content marketing, growth marketing, or a related field.
• Strong understanding of technical SEO, on‑page SEO, content strategy, and analytics.
• Ability to link organic traffic efforts to measurable business outcomes such as leads, demos, sign‑ups, or revenue.
• Experience working across multiple SEO areas rather than a single specialization.
• Analytical mindset with a focus on experimentation and growth.

Required skills

• Google Search Console
• Google Analytics
• Ahrefs
• Semrush
• Screaming Frog