SEO & Link Building Specialist

About the role

We are seeking an SEO & Link Building Specialist to boost our organic visibility through strategic link acquisition, content‑driven SEO, and technical optimization. You will work closely with our content and development teams to identify and execute high‑impact off‑page SEO tactics.

Key responsibilities

• Develop and execute white‑hat link‑building strategies to increase domain authority and organic rankings.
• Identify, acquire, and manage high‑quality backlinks from authoritative websites.
• Conduct competitor backlink analysis and uncover new link‑building opportunities.
• Build relationships with publishers, bloggers, and industry platforms for guest posting, digital PR, and niche edits.
• Research and evaluate websites based on domain quality, topical relevance, traffic, and link profile.
• Monitor backlink health using Ahrefs, Semrush, Google Search Console, and Google Analytics, and recommend removal of toxic links.
• Support keyword research, on‑page SEO, internal linking, and content optimization.
• Track keyword rankings, organic traffic, referring domains, and backlink growth, maintaining accurate outreach reports.

Required profile

• 3–4+ years of hands‑on SEO experience with a strong focus on backlink generation.
• Proven ability to acquire quality links that enhance rankings, authority, and topical relevance.
• Up‑to‑date knowledge of Google algorithm changes and best SEO practices.
• Excellent communication skills for outreach and relationship building.

Required skills

• Ahrefs
• Semrush
• Google Search Console
• Google Analytics