SEO Executive – On‑site in Delhi

About the role

Grapes Worldwide is looking for a Search Engine Optimization Executive to join its Delhi office. You will work on improving the visibility of client websites across search engines and support the agency’s digital strategy.

Key responsibilities

• Set up and manage Google Analytics and Google Search Console, analysing visitor data to shape SEO strategies.
• Recommend and implement changes to website architecture, content, linking and other factors to improve rankings for target keywords.
• Stay current with SEO and SEM trends, algorithm updates and best practices.
• Perform ongoing keyword discovery, expansion and optimisation with the team.
• Optimise META tags, web content and create XML/HTML sitemaps and robots.txt files.
• Make on‑page changes via FTP or CMS tools (WordPress, Joomla, custom platforms).

Required profile

• Experience with Google Tag Manager (GTM) preferred.
• Strong knowledge of industry best practices and search‑engine technology.
• Deep understanding of Google Webmaster Guidelines, penalties and recovery.
• Awareness of Google algorithm updates and visual/creative sensibility.
• Proactive engagement in social media and online communities.

Required skills

• Google Analytics, Google Search Console, Google Tag Manager
• SEO and SEM fundamentals
• HTML, PHP, XML sitemaps, robots.txt
• FTP, WordPress, Joomla, custom CMS platforms
• Dreamweaver, FileZilla
• Advanced Excel (filters, VLOOKUP, pivot tables, charts)
• SEMrush
• PowerPoint, SlideShare, Scribd
• Firebug, Hootsuite, Yoono, Google PageSpeed, GTMetrix, Alexa, Google Keyword Planner
• Content writing and social media posting