SEO Executive (3-4 years experience)

About the role

We are looking for an SEO Executive to lead and optimise our organic search presence. You will design and implement comprehensive SEO strategies that drive visibility, traffic and qualified leads across traditional and AI‑powered search platforms.

Key responsibilities

• Develop and execute end‑to‑end SEO strategies to improve organic visibility and lead generation.
• Optimise websites for Google Search and AI search platforms such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
• Implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) techniques.
• Conduct keyword research, search intent analysis and competitor research.
• Perform technical SEO audits and resolve crawlability, indexing, Core Web Vitals and site performance issues.
• Optimise on‑page elements including metadata, schema markup, internal linking and content architecture.
• Monitor performance via GA4 and Google Search Console to identify optimisation opportunities.
• Execute high‑quality link‑building campaigns.
• Collaborate with content, product and development teams to enhance search visibility.
• Stay updated on Google algorithm changes, AI search trends and emerging SEO best practices.

Required profile

• 3–4 years of hands‑on SEO experience.
• Strong expertise in technical, on‑page, off‑page and local SEO.
• Proven experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Hands‑on knowledge of AI‑driven SEO and optimisation for AI‑powered search experiences.

Required skills

• Technical SEO
• On‑Page SEO
• Off‑Page SEO
• Local SEO
• Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)
• AI SEO
• Google Analytics 4 (GA4)
• Google Search Console
• Schema markup
• Structured data
• XML sitemaps
• Robots.txt
• Canonicalisation
• Core Web Vitals
• SEMrush