SEO & Content Specialist – Travel Industry

About the role

Grand Royal Tours is seeking a passionate SEO & Content Specialist to drive organic growth and position the brand as a leading travel destination in India. You will combine SEO strategy, high‑quality travel content creation, and AI‑powered tools to boost visibility and generate qualified enquiries.

Key responsibilities

• Develop and execute long‑term SEO strategies, including keyword research, search intent analysis, and destination‑wise topical authority.
• Optimize landing pages, title tags, meta descriptions, headings, internal linking, images, and implement structured data and FAQ schema.
• Create SEO‑focused travel content such as destination guides, visa guides, itineraries, travel tips, and comparison articles, and maintain a monthly content calendar.
• Collaborate with developers to address technical SEO issues, monitor crawl errors, indexing, Core Web Vitals, XML sitemaps, robots.txt, canonical tags, redirects, and support Next.js site optimization.
• Leverage AI tools (e.g., ChatGPT) to generate content outlines, FAQs, metadata, and explore AI‑driven search optimization opportunities.
• Track performance using Google Search Console, Google Analytics, and SEO tools, preparing monthly reports and recommending data‑driven improvements.

Required profile

• 2–5 years of hands‑on SEO experience.
• Strong understanding of on‑page and technical SEO fundamentals.
• Proficiency with Google Search Console, Google Analytics, and keyword research.
• Excellent written English and analytical problem‑solving skills.

Required skills

• SEO strategy and keyword research
• On‑page optimization (title tags, meta descriptions, headings, internal linking)
• Technical SEO (crawl errors, Core Web Vitals, XML sitemaps, redirects)
• AI content tools such as ChatGPT
• Google Search Console & Google Analytics
• SEO tools: Ahrefs, Semrush, Screaming Frog
• HTML/CSS basics
• Next.js or modern web frameworks
• Structured data / schema implementation
• CMS platforms

What we offer

• Join a 22‑year‑old, established travel brand.
• Work on cutting‑edge AI and SEO projects.
• Help build one of India’s strongest travel content ecosystems.
• Direct collaboration with leadership and influence over digital growth.
• Opportunity to shape the future of travel marketing.