SEO Associate – Drive Online Visibility

About the role

As an SEO Associate at Sorbet Labs, you will lead efforts to improve online visibility and drive organic traffic for our B2B and B2C clients. You will work closely with the content team and clients to implement data‑driven SEO strategies.

Key responsibilities

• Conduct keyword research and analysis to uncover ranking opportunities.
• Implement on‑page and off‑page SEO tactics to boost website performance.
• Monitor website traffic and performance using Google Analytics and generate regular reports.
• Manage and optimize Google AdWords campaigns to attract targeted visitors and increase conversions.
• Collaborate with the content team to produce SEO‑friendly copy that aligns with audience intent.
• Stay current with industry trends, algorithm updates, and best practices.
• Provide strategic recommendations to clients for improving search engine rankings.

Required profile

• Demonstrated expertise in SEO, Google Analytics, and Google AdWords.
• Ability to analyze data and translate insights into actionable strategies.
• Strong collaboration skills to work with content creators and clients.
• Commitment to continuous learning about search engine algorithm changes.

Required skills

• SEO
• Google Analytics
• Google AdWords
• Keyword research