Senior SEO Executive

About the role

The Senior SEO Executive will design and execute SEO and social media strategies for a portfolio of clients. You will translate business objectives into actionable search‑engine tactics that drive visibility and campaign success.

Key responsibilities

• Perform keyword research aligned with client business goals to optimise existing content and uncover new opportunities.
• Analyse website structures and provide SEO recommendations to improve rankings and user experience.
• Develop and execute content strategies that support both general SEO objectives and specific keyword targets.
• Administer search‑engine programmes such as XML sitemaps, shopping feeds and webmaster tools for diagnostic reporting.
• Create and support marketing assets for social media, including video briefs, case studies, blog posts and analyst contributions.
• Implement link‑building campaigns that align with client SEO goals.
• Monitor web‑analytics dashboards, generate reports and highlight key performance insights for clients.

Required profile

• Minimum 2 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
• Proficiency with MS Excel, PowerPoint and Word for data analysis and presentation.
• Hands‑on experience with Google Analytics and other analytics platforms.
• Familiarity with popular keyword tools such as Google Keyword Planner, WordTracker and Keyword Discovery.

Required skills

• MS Excel, PowerPoint, Word
• Google Analytics
• Keyword research tools (Google, WordTracker, Keyword Discovery)
• Content Management Systems (CMS)
• XML sitemaps, shopping feeds and webmaster tools