Senior Salesforce Data Cloud + MCP Engineer

About the role

A Merkle position in Mumbai (Goregaon, Prism Tower) seeks a Senior Engineer to architect and lead the delivery of solutions using Salesforce Data Cloud, with a strong foundation in Salesforce Marketing Cloud and Marketing Cloud Personalization (MCP). The role involves designing scalable data architectures, managing ingestion and activation workflows and integrating Data Cloud with other MarTech platforms, working closely with marketing, analytics and engineering teams. Shift hours are 12 PM to 10 PM.

Key responsibilities

• Lead the technical design and implementation of Salesforce Data Cloud solutions
• Architect data models and ingestion pipelines for unified customer profiles
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
• Collaborate with business stakeholders to turn requirements into scalable solutions
• Guide development teams in building reusable components and automation scripts
• Ensure data quality, performance optimization and privacy compliance
• Troubleshoot complex data and integration issues across platforms
• Mentor junior engineers and contribute to technical standards and best practices
• Support audience creation, segmentation and journey orchestration workflows
• Evaluate emerging technologies and help plan the Data Cloud adoption roadmap

Required profile

• 4 to 6 years of experience; Bachelor's degree in Engineering (Computer Science, Data, IT) or another field with good communication and analytical skills
• Hands-on experience with Salesforce Data Cloud, including data ingestion, unification and activation
• Strong understanding of identity resolution, consent management and customer profile stitching
• Experience with Salesforce Marketing Cloud, especially MCP, Journey Builder and Interaction Studio
• Experience integrating Data Cloud with MarTech platforms such as ESPs, CRMs and analytics tools

Required skills

• API integrations (REST, SOAP) and data connectors
• SQL, Python or JavaScript for data manipulation and automation
• Familiarity with data governance, GDPR and CCPA
• Nice to have: Salesforce CRM, Service Cloud or Commerce Cloud; AWS, GCP or Azure; CI/CD, DevOps and containerization; client-facing leadership