Senior Executive - Performance Marketing

About the role

We are looking for a Performance Marketing Specialist to join our growth marketing team. You will be responsible for driving high‑quality traffic, conversions, and revenue across Nykaa’s online platforms through strategic paid campaigns on Google and Meta.

Key responsibilities

• Plan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagram).
• Conduct keyword research and audience segmentation to attract relevant traffic.
• Monitor daily performance metrics such as CTR, CVR, CPA, and ROAS.
• Run A/B tests on creatives, ad copy, and audience segments.
• Manage campaign budgets and pacing for maximum efficiency.
• Produce performance reports with actionable insights using Google Analytics, AppsFlyer, and Meta Insights.
• Collaborate with creative, product, and category teams to align messaging and improve creative performance.

Required profile

• 1–3 years of experience in performance marketing, managing Google and Meta campaigns.
• Proficiency in campaign setup, optimization, and reporting on Google Ads and Meta Ads Manager.
• Strong analytical mindset with the ability to derive insights and implement optimization strategies.
• Experience with affiliate management or strategic partnerships is a plus.
• Excellent stakeholder management skills in a fast‑paced environment.

Required skills

• Google Ads
• Meta Ads Manager
• Google Analytics
• AppsFlyer
• Branch
• Keyword research
• Audience segmentation
• A/B testing
• Campaign budgeting