Senior Copywriter

About the role

The Creative team at Ather is looking for a Senior Copywriter to lead campaign development, shape product launch strategies, and craft the brand’s voice across TV, digital, and social media. You will work closely with Brand Managers, Product teams, and designers to deliver high‑impact storytelling that drives engagement and builds brand desirability.

Key responsibilities

• Conceptualise and execute creative and content solutions for launch markets and mother‑brand campaigns.
• Develop and refresh campaigns around OTA, CI, vehicles and the broader ecosystem.
• Write high‑quality copy for TV commercials, print ads, digital films, launch keynotes and social channels.
• Support Sales, Ownership Management and Retail Partner teams with effective customer communication.
• Track content quality and engagement metrics to ensure high‑performance output.
• Collaborate with cross‑functional teams and incorporate feedback to refine copy.

Required profile

• Expert‑level creative thinking to generate original brand solutions.
• Advanced understanding of current content trends.
• Strong oral and written communication skills for cross‑functional collaboration.
• Ability to manage content projects and meet delivery timelines.

Required skills

• Experience with Medium for publishing long‑form content.
• Familiarity with AI tools such as ChatGPT and Midjourney to enhance creativity.
• Knowledge of email automation platforms like Drip for targeted communication.