Senior Associate – Digital Marketing (1‑3 yrs experience)

About the role

We are looking for a Senior Associate – Digital Marketing to combine hands‑on execution with analytical and strategic thinking. You will manage Meta and Google advertising campaigns, lead‑generation initiatives and customer‑acquisition funnels to drive measurable growth for a fast‑growing luxury real‑estate company.

Key responsibilities

• Set up, manage and optimise performance‑marketing campaigns across Meta Ads and Google Ads.
• Oversee lead‑generation, customer‑acquisition, conversion and revenue‑focused campaigns, monitoring budgets, audiences, creatives, keywords, bidding strategies and performance metrics.
• Track and improve key indicators such as CPL, CTR, CPC, CPM and CVR, and troubleshoot any campaign or tracking issues.
• Utilise WhatsApp marketing, automated calls, SMS and email campaigns to enhance outreach.
• Own and refine lead‑generation funnels, analysing the journey from ad to conversion and identifying drop‑offs.
• Leverage sales insights to optimise targeting, messaging, offers and overall campaign strategy.
• Collaborate with the Creative team to develop performance‑focused ad creatives, test hooks, formats and offers, and analyse creative performance.

Required profile

• 1‑3 years of hands‑on experience in performance marketing.
• Proficiency with Meta Ads Manager and Google Ads platforms.
• Strong understanding of lead‑generation and customer‑acquisition funnels.
• Ability to analyse campaign data and translate insights into actionable decisions.
• Strategic thinking, problem‑solving skills and comfort working with spreadsheets.
• Interest in consumer behaviour, marketing psychology, creative testing and growth experimentation.

Required skills

• Meta Ads Manager
• Google Ads
• WhatsApp marketing
• Automated calls
• SMS
• Email campaigns
• Google Analytics / GA4
• Google Tag Manager
• Conversion tracking, pixels, events and attribution
• CRM and lead‑management systems
• Landing page optimisation and CRO
• A/B testing and growth experiments
• Spreadsheets